Defining Customer Value and Satisfaction: Attracting and Retaining Customers: Responsive companies measure customer satisfaction directly by conducting periodic surveys.
How are companies and marketers responding to the new challenges? Probability and Nonprobability Samples Continued on next slide. Have they had similar results?
How can we build a customer community? Companies can have 2-way communication with customers and prospects The New Economy: See text for complete table PowerPoint Presentation: Web site presents the benefits of joining.
The Nature and Contents of a Marketing Plan: They tend to be active in social and civic affairs and to buy the symbols of status for themselves and their children.
Companies can collect fuller and richer information about markets, customers, prospects and competitors.
How are marketers using the Internet, customer databases, and customer relationship management in the New Economy? The High Performance Business: The rapid dissemination of global lifestyles. Employers have a negative demand for ex-convicts and alcoholics as employees.
Make the Decision Table What topics would you like to be kept informed of? The Basics Cross-departmental participation Integrate the Voice of the Customer into all business decisions Create superior offering for the target market Attracting and Retaining Customers: Does the company have the critical capabilities to deliver the customer benefits?
Discussion Question Attracting and Retaining Customers: Allocating marketing investment according to customer value Customer Profitability, Company Profitability, and Total Quality Management: Individual interaction with customers builds stronger relationships.
See text for complete table Marketing Research System: No demand Target consumers may be unaware of or uninterested in the product. Make sure the marketing department starts small and flat and stays small and flat.
What are the four most helpful improvements that could be made in the present marketing information system? Customers can request a catalog of Starbucks products, subscribe to a newsletter, and shop online Corporate and Division Strategic Planning: Advertising on the Internet What are the various ways that we can advertise on the Internet?
They are a market for jewelry, antiques, homes, and vacations. Negative demand A major part of the market dislikes the product and may even pay a price to avoid it—vaccinations, dental work, vasectomies, and gallbladder operations, for instance. What are the major steps in the marketing process?
Young, no children Highest purchase rate and highest average purchase of durables: The Nature of High Performance Business: Women prefer vegetable shortening to animal fats because the latter arouse a sense of guilt over killing animals.
Customer Relationship Marketing Reduce rate of customer defection Increase longevity of customer relationship Enhance growth potential through cross-selling and up-selling Make low profit customers more profitable or terminate them Adapting Marketing to the New Economy: How have pressures from potential marketers to these untapped consumer groups driven the political discussion on a national and international level?
Secondary-Data Sources Secondary-Data Sources Internal Sources Company profit-loss statements, balance sheets, sales figures, sales-call reports, invoices, inventory records, and prior research reports.Find and compare Training software.
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Acronyms and Abbreviations. Contents taken from Global Change Acronyms and Abbreviations, ORNL/CDIAC, Carbon Dioxide Information Analysis Center, Oak Ridge National Laboratory, Oak Ridge, Tennessee. (‘*’표는 통신에 주로 사용되는 약어임) +++ Escape Sequence, 이스케이프 시퀀스 /MS Memory Select signal /RD Read enable signal.
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