State your professional credentials and unique skills on your About Us page. Another client is a commercial construction company. Even vulnerability can be seen as a positive virtue and therefore could be incorporated into your About Us page.
Just be sure they support what the copy is saying. Include your real photo and also pictures of your employees with products if appropriate. And start collecting some data. You will also notice that the color use emphasizes company values on the second page, which adds a nice touch.
A friendly writing style on your About Us page will help you connect with your visitors. Skip the generic stuff. One note on this template: Instead offer a straightforward presentation of the facts and figures. Another client owned a construction company.
Twitter and Facebook may be shrinking attention spans, but they also have an amazing capacity to amplify your voice. For example, does your company have an interesting name? What will excite them about your products? Stay informed by joining our newsletter!
One of my clients owns a company that sells African cooking sauces. They were avid campers and hikers. They can be pictures taken in your work environment doing what you love. Write about your hobby on your About Us page, giving visitors an opportunity to get to know the real you.
This one carries an eco-friendly theme and colors to emphasize that. Instead, let them see your affable, enthusiastic spirit. Mold your About Us page into something as visually appealing as it is informative. Visualize your prospective customers. The visitor wants to get to know you, not the model posing in front of a too-perfect background.
Why should I buy from you and not from your competitor? The prospective customer would talk with a sales person or business owner to learn about the company and determine if he felt comfortable doing business with them.
Instead of listing the variety of things your company does, focus on the key items as an overview. I call that BS--Before Spanx. Everyone loves a good story. And when talking with a potential policyholder, it becomes a really great sales tool.Let your passion and excitement show in the company description section as you explain why you started the company and what you hope to accomplish.
Your excitement should show in the tone of your writing, and your aim should be to get the reader interested in reading the rest of the business plan. How To Write Content For Your Company People Actually Want To Read Companies realize the importance of branded content–but very few do it well (unless their goal is to turn off readers, or perhaps put them to sleep).
Six basic tips to help your copy shine. 7. Do: Show your personality. Being a little funny (if that’s your style) can definitely help you stand out among your competitors and help customers feel connected to your company. Just keep it PC and authentic! When one thinks of letterpress printing, images of fancy wedding invitations and feminine designs might come to mind.
Convey the passion you feel for your company’s mission. Be sincere and personal as you tell the story of your brand. There’s nothing wrong with letting your personality shine through. You can still appear professional while being casual, even humorous, in your writing.
Stuffy, formal copy can be dull. Do your best to comprise a well-written document How to Write a Business Plan How to Write a Business Plan Are you about to start your own business? Start with a plan!
Start with a plan! Follow our business plan outline or.
How to Tell Your Company's Story Startup A well-honed founding story can help you connect with investors, employees, and consumers -- and.Download